Buyers will navigate three homebuying rapids before they see your home. The first is location. The better the location, the more buyers will be attracted to look in that area. Second is price. The more homebuyers in the market who can afford your home, the better. Third, the more mainstream your home is in size, style, and floor plan the bigger pool of buyers you’ll have to market to. Maybe that’s why vanilla is the biggest selling ice cream flavor. A great book on this is Martha Webb’s Dress Your House for Success (ISBN 0-517-88844-0). It’s a must read on presenting your house at its best.
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