The bigger the sale, the more stuff shoppers have to look at, so size is a dominant feature you’ll want to include. Phrases such as neighborhood, 15-house, multiple house, area, and other words that convey how big the sale is will catch attention. Next draw in the reader by giving a few tantalizing examples of demand items for your area. List some examples such as baby clothes, patio furniture, specific appliances, and furniture.
Also important is clear, precise directions on how to get there. Make liberal use of landmarks in your instructions, such as, ‘‘turn left at the Longmont Burger King’’ or ‘‘one block south of Middleville Safeway.’’ Also have the date and times, but no phone number. You want them to come by, not call you.
One particular ad that worked almost too well was:
Moving/Estate Sale
Nothing thrown away in 30 years
Furniture, appliances, books, tools
Kitchenware, freezer, you name it.
Everything must go including house
Sale Friday & Saturday 7 a.m. to 3 p.m.
The next morning at 7 a.m. the line was long and the people were waiting impatiently. The sales were frantic all morning and into the late afternoon, well past the advertised end.
What made this ad work so well? The words estate or moving sales are always powerful. The fact that everything was up for sale including the house was a compelling draw. And possibly, the mental image of a house full of 30 years worth of collected stuff for sale stirred bargain hunters into a feeding frenzy.
A couple of days later the house—nearly empty by now—also sold because of the publicity and activity generated by the garage sale.
No comments:
Post a Comment